Digital Rights Managment, or DRM, has been about since the advent of legal music download services - and some could argue that the "copy protection" used in some games predate even this.
The theory behind DRM is simple, you pay for your item and have reasonable uses of it. Be this viewing for a preset amount of time, or not being able to use on more than 1/3/5/10 other devices. DRM is there to protect the media, to prevent a buy once used n times scenario. In theory, it means that the artist/label/studio gets paid their fair due's when their work is sold.
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