Well, this is the big question isn’t it, and one which many many other blogs have tried to answer. How do you make money from your blog?
The answer, that depends on what sort of blog you’re running and what sort of money you’re looking at making.
I’m not going to make a post on “how to quit your job and make thousands with a blog”, for 2 reasons, the first is that very very few people will be able to do this, the second (and actual) reason is because I don’t know - I never set out to do that, my goal was always to use the blog as a hobby and have it pay for itself. Now if that’s your goal, read on, if not, sorry.
Step 1:
Choose a subject. No matter how vague, you need a theme. Don’t be scared if you’re entering an arena with hundreds, or even thousands, of others - all that means is that your subject is popular enough to get some traffic. Lets be clear, 0.01% of a big pie is more than 25% of no pie.
One thing to note though is that a very niche subject is probably a bad idea. If your passion is attracting outer peruvian fruitbat fleas with varying mixtures of the worlds fabric softener mixed with orange juice then you wont get any traffic, and no traffic is bad.
Step 2:
Monitor your post stats. Post a load on a wide range covering most of your chosen subject. Take this site as an example, the subject I chose was “technology”, which is a pretty broad subject. I post about anything with a plug here, from Windows patch notes through to some gaming news, I’ve even been known to post quite passionately about rights management and DRM. The reason to monitor your post stats, and not just comments received, is to see whether you niche could be narrowed down further. You’ve already chosen a subject that you’re passionate about so talking more about one aspect of that should be no issue. If you find though, that all topics within your subject receive equal response - don’t worry - in fact you’d be in the same company as me.
Step 3:
Choose your advertising. There are several companies out there offering advertising, and many many people will push Google’s adsense. Adsense is a very good product, but let me be clear on this, it doesn’t work out for everyone. Adsense is fantastic for sites which have found their niche. If you find that one topic (from step 2) and you post about it a lot, adsense will probably be the only ad scheme you need, it will easily make up 80% of your income!
But if, like us, you have chosen quite a vague topic Adsense isn’t quite as useful. In this case I would recommend getting AdsDaq, who pay per 1,000 ad views and don’t try and catagorise you into a too smaller box.
Step 4:
Don’t choose the wrong Ad formats. This may sound like common sense, but how many sites have you gone to which have annoyed you because of the way they interrupt your experience. Do you enjoy those ads which take over your page, animate over your content or make stupid noises? Then why assume your visitors will be different? Just because it gives you a higher CPM (payout per 1,000 views) it does not mean it will make you the most money - just think how many people will not visit again because you annoyed them. At the same time though, don’t be too coy about placing ads where people will see them. The rule of thumb should be this, if you’re comfortable with your sites ads then everything’s fine. But if you don’t think you’d go to your site if you didn’t own it then think again.
Step 5:
Content is still king. Now that phrase is a real pain. But, and this is important, as long as it is unique it’s fine. But you still have to abide by a few rules. Spelling must be good, grammar must be B grade or above and you must, must, be consistent. If you can’t spell, can’t construct a sentence and find it hard to make sense then I’m afraid blogging probably isn’t for you.
Don’t fall into the trap of believing small posts are best, they may get the most reads - bit they wont bring the most traffic. At the same time, try and keep larger posts (such as this one) on a less regular schedule as by the time your visitors reach the bottom of the page they will run out of the good ads!
Overall though, and the most important advice I can give, just be yourself. If you start writing about something you aren’t passionate about then your blog will suffer. You have to be engaged with what you’re doing, and much like childcare just running on gut instinct will get you a lot further than you think.
Don’t give up your day job and just have fun. Within 3 months you should find your site funds itself, if not it doesn’t matter, if it starts finding your holidays then maybe you should be writing the how-to’s.
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